The Brief
NÖZ, an eco-conscious sunscreen brand, needed a direct-to-consumer e-commerce experience that communicated its unique value proposition while driving product discovery and sales. The challenge was to create a cohesive Shopify website and digital marketing strategy that combined brand storytelling, search visibility, and conversion-focused campaigns.
The Approach
I developed a brand-led e-commerce experience centered on the message “We nose the value of safety & style,” using bold photography, vibrant colors, and playful messaging to connect with eco-conscious consumers. I paired the Shopify website with SEO, conversion-focused landing page decisions, and targeted digital advertising to support product discovery and sales.
The Outcome
The project resulted in a four-page Shopify website, a cohesive visual direction, SEO keyword strategy, and digital advertising creative across Google and social platforms. I also developed an A/B testing hypothesis to explore how promotional messaging could influence conversions.
