The Brief
LaSilk Hair was my own premium hair extensions business. I developed the brand name and visual identity to establish an elegant, recognizable presence in the beauty market. The goal was to create a cohesive look that communicated luxury and quality across the logo, packaging, and business cards.
The Approach
I developed the name LaSilk to evoke sophistication and the smooth, silky quality associated with premium hair. I designed a modern, streamlined logo and selected a rich magenta color palette to give the brand a distinctive beauty aesthetic. For the packaging, I chose satin drawstring bags to reinforce the brand's emphasis on silkiness and luxury, then carried the visual identity into the business cards.
The Outcome
I created and applied a cohesive visual identity for my hair extensions business, including the brand name, logo, color palette, branded satin packaging, and business cards. Together, these elements established a consistent, polished presentation across the brand's physical touchpoints.
