The Brief
Sweetness Image Cookies was my own specialty cookie business, created around the idea of making life's celebrations more personal and memorable. I developed the brand's visual identity to bring together custom edible graphics, homemade cookies, and thoughtful presentation, creating an experience that was as visually appealing as it was delicious.
The Approach
I created a playful visual identity using dessert-inspired pinks, rounded typography, and a distinctive smiley-face cookie mark. I developed brand guidelines covering logo usage, color, typography, and brand voice, then applied the identity to real products through edible printing, individual wrapping, and branded gift packaging.
The Outcome
I developed and implemented a cohesive visual identity for Sweetness Image Cookies, my specialty cookie business. The branding extended beyond digital design into physical products, including custom edible logo printing, individual product wrapping, and branded gift packaging. The result was a consistent, recognizable brand experience that connected the visual identity with the products customers received.
